What is i3f World Fashion Festival?

The Largest Virtual Fashion Exhibition in the World where Fashion Designers and Brands from All Continents Present their Creations and Sell their Products to a massive audience tuning in from all over the world for one month.

i3f World Fashion Festival 2022 targets Talented Fashion Designers seeking to Grow their Revenues and Expand their Brands across the United States and Worldwide.

When is it?

The Festival is hosted on the sidelines of the 2022 Soccer World Cup and will last 32 days, from November 20 - December 22, 2022. 

Where is it?

i3f World Fashion Festival 2022 will be 100% Virtual. All Shows, Activities and Sales will happen Online, on the the i3f.fashion Platform, a Virtual Reality Portal dedicated to Fashion Streaming, Social Networking and Interactive E-commerce.

What is the i3f.fashion platform?

i3f.fashion is a Virtual Reality Fashion streaming and e-commerce platform that hosts celebrity-powered conversations on the sidelines of Major Global Events across Sport, Music, Fashion, Social Impact, Films & Television.

Visitors Engage in Active Conversations about their Favorite Teams, Brands or Topics. They can Stream Virtual Events, Network and Connect with other Visitors from all over the workd and Shop LIVE.

Who can present?

Fashion Designers and Brands Residing or Selling in one of the 32 countries qualified for the 2022 Soccer World Cup. 

What are the costs to present?

Pay Nothing upfront.
i3f.fashion retains 40% commission off every product you sell on its platform during the Festival.

Pay $799.00 upfront.
i3f.fashion retains 10% commission off every product you sell on its platform during the Festival.

What is included in the Presenting Fees?

>>  Brand Logo on Event Display
>>  Present up to 25 Items
>>  Present at 5 Fashion Shows
>>  Designer/Brand Interview
>>  Designer Profile Featured on the i3f.fashion platform
>>  Designer/Brand Mentioned on one i3f Press Release
>> Display up to 25 items linked to i3f.fashion e-commerce

Who can attend?

The Fashion Festival is FREE and OPEN to Everyone. Visitors from all countries are welcome to attend as Visitors.

What are the costs to attend?

Attendance as Visitors is FREE.

Which Fashion Categories can present?

Accessories / Jewelry - Bags - Bridal Fashion - Children's Fashion - Clothing & Apparel - Haute Couture & Luxury Fashion - Shoes - Sportswear / Activewear - Street Fashion - Sustainable Fashion - Watches - Winter Fashion.

If your category is not listed here, please select and add it on "OTHER" on your Application form.

How many Items can each Designer Present?

Each Designer or Brand can present up to 25 items.

How many Shows will each Designer Showcase at?

Each Designer or Brand can present at up to 5 different Fashion Shows throughout the Festival. 

How will Designers present their Collections?

Designers will Record their own Catwalk Videos and submit to i3f.fashion before the event. They have total control on how they want their Brands to be presented and seen by the audience, they are in charge. They select the items they want to showcase and in which order they want the items to be presented. Designers and Brands can use their own models, stylists, make-up artists, photographers and videographers or hire vendors listed on the i3f.fashion website. All videos must follow the i3f Fashion Festival Video Submission Guidelines. 

How will Designers sell their Products?

Designers provide i3f.fashion with list of the 25 items to display and sell, pricing, shipping and refund terms. 

The Festival incorporates an Online E-commerce interface where each product for sale is linked to the participating Designer or Brand. Attendees are invited to buy or save as they watch the Show. The Show Replay remains available on the platform for visitors who missed the LIVE event to watch anytime and as much as they desire, and shop at their discretion.

Who will host the i3f World Fashion Festival 2022?

ATF Fashion House NYC - Fashion Buyer and Distribution Company on 5th Avenue and Central Park, New York. We Buy and Distribute Fashion Brands across the United States and 19 countries. We curate a selection of high-growth potential brands from various countries, and offer them for purchase to verified buyers within our network. Every year, we travel the world to Discover Niche and Promising Fashion Designers with the potential to be the next GUCCI, NIKE, CARTIER or LOUIS VUITTON.

Other Events: 
CENTRAL PARK FASHION WEEK - Nov 11 - 18, 2022 
New York Fashion Week 2022 - ATFH BLACK TIE GALA AT LAVO NYC, Sept 2022
TORINO FASHION WEEK 2022 - July 2022

Who will attend i3f World Fashion Festival 2022?

Fashion Vendors:
Buyers - Distributors - Wholesalers - Retailers

Soccer Fans around the world who love Fashion, Beauty and Lifestyle.

Service Providers:
Beauty Professionals
Fashion Medias
PR Agencies
Fashion Tech
E-commerce Firms
Fashion Event Companies

How many Fashion Shows will take place?

100 Shows total during the entire Festival month.

When will the Shows stream?

Visitors will stream fashion shows at times when no soccer games are scheduled to have the full attention of fans.

How many designers will present?

320 Fashion Designers or Brands from 32 countries.

Why hosting this event around the Soccer World Cup?

The Soccer World Cup is the largest sporting event in the world. It brings together billions of highly energized fans to cheer up the best soccer talents in the world and make their respective countries proud.

We take this opportunity to show the world other talents those countries have to offer by showcasing the most attractive beauties and designs from each qualified nation. It is a Unique Opportunity to Spotlight Talented  Designers with Amazing Brands to the World at a Reasonable Cost that most Applicants can Afford.

Why hosting a Virtual instead of Physical Event?

Only 1.5 million people will be present at the Soccer World Cup, while over 2 billion fans will watch the Games and interact with Virtual Side Events across various Digital Platforms.

Virtual Fashion Shows helps Designers Reach a Larger Audience and Earn Revenues on the Spot as Visitors can Purchase products instantly as they Stream.

The Shows remain active on the platform even after the Livestream as visitors watch Replays and keep buying items.

A Virtual format also allows more fashion designers to join as it's more Affordable and does NOT require the usual add-on expenses of Air ticket, Hotel, Local transportation, Food & Beverages.

Lastly, the Virtual format helps Brands go Global as they are easily exposed to the World Market and can sell into countries they would have never stepped foot in.

How will the Festival attract Visitors?

ATF Fashion House NYC is known for hosting High Quality Events that most people usually cannot afford to attend. This is a great opportunity for Fashion Lovers who cannot travel to New York or Qatar, but still want to be connected to what's happening and find opportunities to grow.   

How will people know when a Show is happening?

All Fashion Shows will be scheduled and listed on the Agenda. Visitors will receive Email, SMS, WhatsApp Notifications about the Shows.

What will the Virtual experience be like for Visitors?

Like watching an Exciting and Captivating Show on TV but having the option to chat and buy. Visitors sign in and join the Show. The i3f.fashion Platform provides Stellar Entertainment with Special Effects and a Hyped Ambiance. Fashion Shows will be animated by Musical Performances from some Beloved Artists from some of the qualified nations. Each Catwalk starts with a Video Intro of the Fashion Designer, followed by an Entertaining Catwalk of the Brand's items, one Product at a time. Visitors can Comment on the Chat window and Buy products LIVE on the spot. 

When will Designers and Visitors Access the IF platform?

Designers and Visitors will access the platform starting November 20 when the Festival opens.

What will the Virtual Experience be like for Designers?

Fashion Designers and Brands are Featured on the IF platform. Their Products are shown to Visitors as they explore the platform.

How does the Awards Ceremony work?

Brands will receive ratings and recommendations from the audience during and after fashion shows. The top 32 brands with the highest ratings will be awarded prizes at the ATF Fashion House NYC Awards Show on Dec 22.

Will i3f provide media exposure and publicity to Brands?

Yes. The festival will publish 10 press releases from Nov - Dec 2022 that will be distributed across 100+ media outlets worldwide. Brands will be listed on at least one press release as they confirm their participation. 

What happens after the Festival?

Designers and Brands can opt to continue selling through the platform as we will host side events around other major events like the American Football League NFL, the American Basketball League NBA, the European Soccer EURO and Champions League, the African Soccer Cup, the Latin American Soccer Tournament, and various premium entertainment events. Different terms of use may apply.

Does i3f provide Models, Stylists, Make-up Artists, Shoppers, Photographers, Videographers to Designers?

No. Designers and Brands must use their own, to create their videos.

Does i3f support Designers in Video Creation?

YES. The i3f World Fashion Festival Video Submission Guidelines outline All the requirements for Format, Length, Image, Overlays, Banners, Order and Background Music and Voice.  Please see Here the I3F Fashion Festival Video Submission Guidelines.

When are Videos required to be submitted?

Upon receipt of your payment, i3f will email you a form to upload your materials and videos. Catwalks will be scheduled on a first-come, first-served basis, so we recommend to submit your videos as son as you are able to. Because the Festival is ongoing between November 20 - December 22, you can submit your videos Anytime Before or During those dates. You can either submit all the 5 videos at the same time, or one video after the other. Please note that, your video will be scheduled to showcase 3-7 days after it is submitted, so plan accordingly.

Who Can Apply?

Any Fashion Designer with an Existing Brand currently Residing or Selling in one of the 32 countries qualified for the 2022 Soccer World Cup.

How long is the Approval process?

If you submitted a complete application by responding to all the questions in the application form, we will make a decision within 24 hours. It may take longer if we need additional info or materials. 

When is the Payment required?

If you are approved to present your brand at i3f World Fashion Festival 2022, you will receive an Approval Confirmation via email and an Invoice to complete your Payment Immediately.

Didn't find the answers to your questions?  

[email protected]

+1 5513334488

Brands - Apply


Brands - Apply

i3f World Fashion Festival 2022

5th Avenue, NY

745 5th Avenue and Central Park
New York, NY, 10151, US

© 2022 i3f World Fashion Festival - Hosted by ATF Fashion House NYC